Follow Billboard. All rights reserved. A byproduct of the streaming era, both in terms of numbers and resources, has been the resurgence of the music video. The biz is in a boom time, and artists are channeling an increasing amount of their creative energy into their visual footprint. The results can be lewd, controversial, empowering, silly, and surprising.
Doja Cat: “Tia Tamera” [ft. Rico Nasty]
Subscriber Account active since. Keep reading to see our 57 favorite music videos from this year so far, ranked in ascending order. This video will go down in history purely by virtue of bringing together three of pop's most important women — and putting them in absurdly perfect outfits in the process. Watch "Don't Call Me Angel" here. Marina Diamandis — known professionally as Marina and previously by the stage name Marina and the Diamonds — radiates summertime happiness joy in the video for "Orange Trees. Watch "Orange Trees" here. At its most basic level, "A Lot" celebrates the complexities of family, especially in black communities. It's an ode to the joyful moments and the deep abiding love, but also the struggles and baggage.
Powder: “New Tribe”
In , music videos seemed to be everywhere and nowhere at once. Turn on the TV, log in to a streaming platform, open up your social media feeds: Rapid-fire, music-fueled visuals bombarded us from all sides. But with everything from album teasers to TikTok competing for attention, it was harder than ever for traditional music videos to cut through the fray. The revelry is complete with a peach-headed Powder on the decks and trucks with 12''s for steering wheels. Sure, everyone dreams about quitting their day job, but Powder makes it look like absolute heaven. Interrupted by occasional sci-fi special effects, as if the Canarsie native is being magically teleported around Brooklyn before our very eyes, Pop Smoke raps with a small child in his arms and lets a charismatic teenager steal a few scenes; at one point, a bottle of champagne is uncorked to the beat. Somehow, it all suits the intensity. Who would even dare? Idiot ex-boyfriends are a dime a dozen. But your best girlfriend?
You know why? Also, " best music videos " is a somewhat valuable search phrase that, over the course of an entire year, pays off with loads of clicks and, probably, some passive revenue from Google ads. But that's a side of the business I don't deal with, so perhaps I should shut my mouth and make content. Everyone lives to serve the algorithms now, so get on board or get off the internet! While the nature of online video production and consumption may have changed, what's stayed the same is plenty of artists and directors continue to collaborate on music videos that deserve your attention. Here are the finest the medium has to offer, so check back regularly or every day, just make sure you close and reopen your browser! In it for the music? Check out the best songs of , the best albums of , and the big albums that will drop in Want more recommendations?