There are few things that make a savvy consumer cringe more than tactic laced sales copy. Buy it now or never! Once in a lifetime deal! So, now let me ask you…Are you guilty of putting out this type of messaging?
The Key to Better Communication
Faking empathy leads to tone deaf messaging. It keeps us all from being self-absorbed assholes. Trying to write persuasive copy without empathy is a bad idea, one that will ensure you have a short copywriting career. The goal of empathy is better communication — plain and simple. The problem is that too many think of writing with empathy as a stopping place, when, really, empathy is just the cost of entry.
And naturally, some of this content deals with delicate topics. My audience may be a person recently diagnosed with stage 4 cancer, or the parent of a chronically ill child. Those are drastic examples—other times I might be writing for an excited expectant mother or a young athlete recovering from a sports injury. So how can a healthy, something writer empathize with people struggling through arthritis, cancer, or disability—and how can she communicate that empathy clearly through every paragraph and word that she writes? With the entirety of the internet at your fingertips, you have access to a treasure trove of information on virtually every topic.
Which is leftover swiss cheese bits and whey. Gerard Tellis writes:. Stories with undertones of anger, anxiety and awe were the most widely shared pieces on the New York Times website, as indicated in a study by two University of Pennsylvania professors.